Since 1961, Super Ricas began the production of French Fries in a small plant in the Rionegro neighborhood of the city of Bogotá. This business was born from a degree thesis that Carlos Eduardo Silva, founder of the brand, presented at the Jorge Tadeo Lozano University in 1961, where he graduated as Business Administrator.

For 60 years, it has established itself as an innovative company listening to its customers and turning its employees into a great family, who have made Super Ricas the brand of Snacks.

The 80s were a decade of extensive innovation in technology and in the creation of new products, in these years Tajaditas, the brand of plantain chips, and Todo Rico was born, which was an innovation by mixing potato chips, plantain and chirricos lo which became a type of lunch for all Colombians.