The birth of Super Ricas is marked by the force of an idea of its creator, when he was finishing his career in business administration, when when he arrived in Bogotá after a concert he saw numerous bags of snacks on the ground and said to himself , "This has to be a big business", and that's how it started, a year later the first plant was already erected in the Rionegro neighborhood in Bogotá. The birth of Super Ricas is marked by the strength of an idea of its creator, when he was finishing his career in business administration, when when he arrived in Bogotá after a concert he saw numerous bags of snacks on the ground and said to himself , "This has to be a great business", and that is how a potato chip company proposed a degree project. One year later the project was already a reality, the first plant in the Rionegro neighborhood in Bogotá, which began its journey semi-industrially. And in this format and specialized in Potato Chips, they remained in operation for 10 years, until at the beginning of the 70s Chicken Roasters became fashionable in Bogotá, which were full of customers at all hours, which led him to Super Ricas founder Carlos Eduardo Silva to create the first chicken-flavored potato chips, all naturally, which immediately became a huge success.Accompanying the success of its flavors, the company went one step further, by making the leap to complete production automation, in order to produce more efficiently and grow with quality and excellence.At the same time, it was decided to consolidate the distribution network with tricycles and vans in order to reach more neighborhood stores and chain stores. The 80s were a decade of extensive innovation in technology and in the creation of new products, in these years Tajaditas, the brand of plantain chips, and Todo Rico was born, which was an innovation by mixing potato chips, plantain and chirricos lo which became a type of lunch for all Colombians. This year they not only innovated in products, but also in the organization of the productive force, by forming several micro-enterprises to support distribution with workers and their family members, creating a great entrepreneurial force supported by the parent company, cultivating the values ​​of belonging to a great "Super Ricas" family.

In 1961 the production of Potatoes Chips began, in a small plant in the Rionegro neighborhood of the city of Bogotá, the potato process was developed in a semi-industrial way. This business was born from a degree thesis that Carlos Eduardo Silva, founder of the brand, presented at the Jorge Tadeo Lozano University in 1961, where he graduated as Business Administrator.The keys to its success have been its technological innovation and its vision of creating new flavors in potato chips snacks, being the first to create chicken-flavored potato chips that were reminiscent of the flavor of the Bogotá barbecue.The flavors of Super Ricas are all their own recipes that have come to be developed and that today are preferred by millions of Colombians inside and outside the country.The founder of Super Ricas was also an innovator in the distribution of his product to small stores in Bogotá, creating a network of distributors on tricycles that delivered his product to all stores in the great Colombian capital.Since 2015, the founder of Super Ricas and Todo Rico is no longer with us, but his entrepreneurial spirit has continued to accompany the family and shareholders of these legendary snack brands that have earned a place in the heart and on the palate. of Colombians, and now we are also present in the United States to continue accompanying you and delighting all Latinos and lovers of snacks with a homeland flavor.